Job Description

About the RoleAs Manager, Marketing Strategy & Analytics you will support our Old Navy Growth Marketing team by providing actionable insights, performance analysis, and data-driven recommendations. This role will play a critical part in shaping marketing investment strategies, optimizing campaign performance, and driving customer lifetime value. The ideal candidate has a strong background in marketing analytics, consumer insights, and business strategy within the retail or fashion industry

What You'll Do

• Analyze marketing performance across paid media, CRM, loyalty programs, and digital channels to identify trends, opportunities, and areas for optimization.

• Develop data-driven strategies to improve customer acquisition, retention, and engagement.

• Partner with cross-functional teams, including digital marketing, e-commerce, and finance, to inform budget allocation and investment decisions.

• Build and maintain dashboards and reporting frameworks that provide visibility into key marketing KPIs and business performance.

• Conduct A/B testing and attribution modeling to refine targeting, messaging, and channel mix.

• Leverage customer segmentation and predictive analytics to personalize marketing efforts and enhance ROI.

• Monitor industry trends, competitive benchmarks, and emerging marketing technologies to ensure the brand stays ahead of the curve.

• Provide executive-level reporting and insights to senior leadership, translating complex data into clear, actionable recommendations.

• Collaborate with data science and engineering teams to enhance data collection and analytics capabilities.

Who You Are

• 5+ years of experience in marketing analytics, strategy, or business intelligence, preferably within retail, fashion, or e-commerce.

• Strong proficiency in data analysis tools such as SQL, Google Analytics, Tableau, or other BI platforms.

• Experience with marketing attribution models, A/B testing, and performance measurement frameworks.

• Solid understanding of paid media, CRM, email, and digital marketing channels.

• Highly analytical mindset with the ability to translate data into actionable business insights.

• Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.

• Experience working in a fast-paced, results-driven environment with multiple priorities.

• Strong business acumen and strategic thinking to drive growth initiatives.

Job Tags

Similar Jobs